The Puzzler! New NoronaLife Skis from G3

by noronaadmin

Genuine Guide Gear make the best back-country ski gear on the planet and I was pumped many years ago when they started developing their own skis! Over the years they have created and developed some amazing skis and last year they even had a contest to design your own ski graphic. The winner of the contest would get their own graphic on a specific model of G3 skis that they selected, a first for the industry!

As the lucky boy I am,  G3 president Oliver Steffen asked me to create my own NoronaLife Ski. I was pumped, but since I have no graphic art skills I enlisted my good friend Michael Jacoby. You might not know who Mike is but he designed the now famous BC Bike Race Logo which is synonymous with one of the biggest and best mountain bike stage races on the planet!

Last year Mike Created a wicked NoronaLife Ski and we all loved it! This year I wanted the ski to be a little simpler and different of course. I gave Mike my idea and he went to work. Below is his work and I was just floored when I saw it! I call it “The Puzzler!”

I know it is only September and the sun is out in full force however I could not be more pumped on winter now! Thanks to Mike for the amazing design and thanks to everyone at G3 who continues to push the envelope with new innovative ideas that get us out there skiing fresh pow and enjoying the outdoors!

NoronaLife

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